PREVENTION AND LONGEVITY

Prevention at the center — not an afterthought

While treating illness is important, many people today are seeking a more proactive approach — one that focuses on preventing disease and optimizing long-term wellness. PrimeCare of Novi emphasizes prevention as a cornerstone of care.

This focus on prevention allows patients to catch early changes, optimize health markers, and build long-term habits that support longevity. It empowers individuals to be active participants in their own health rather than waiting until problems arise.

Is concierge medicine only for wealthy patients?

No. That perception comes from early concierge practices that charged very high annual fees. Today the majority of concierge and direct primary care practices — including PrimeCare of Novi — charge monthly membership fees comparable to a gym membership or streaming subscription. Our Personalized Care program is accessible to most working adults who prioritize their health.

Do I still use my health insurance with concierge medicine?

Yes. Our Personalized Care model works alongside your existing health insurance — it does not replace it. Your insurance continues to cover lab work, specialist referrals, hospitalizations, and prescriptions as it normally would. The membership fee covers the physician’s time, availability, and the enhanced level of care that insurance reimbursement alone cannot support.

What is the difference between concierge medicine and regular primary care?

The core difference is time and availability. In traditional primary care, physicians often manage 1,500 to 2,500 patients. In a concierge model that number is dramatically smaller — which means your physician has the capacity to give you same-day appointments, extended visits, direct availability, and proactive follow-up. The clinical care is the same. The experience and depth of attention are completely different.

Is concierge medicine worth it if I am generally healthy?

Possibly more so. Healthy patients benefit enormously from a physician who focuses on keeping them that way — through proactive screenings, early detection, lifestyle counseling, and annual health planning. Many of our Personalized Care members joined specifically because they are healthy and want to stay that way. Prevention is the point.

What does the Personalized Care membership include?

Membership includes same-day or next-day appointments, extended visit times, direct physician availability, comprehensive annual wellness planning, proactive lab work, lifestyle coaching, and hospital advocacy. Your insurance continues to cover applicable services on top of your membership benefits. Visit our Personalized Care page for full details.

How do I find out if Personalized Care at PrimeCare of Novi is right for me?

The easiest way is to call our office at (248) 426-7200 or visit our Personalized Care page to learn more. There is no pressure — we simply want you to have the information you need to make the right decision for yourself and your family.