PrimeCare of Michigan · Novi, MI

Primary Care Options Designed Around Your Life

Choose between traditional insurance-based primary care or a more personalized concierge medicine experience with greater availability, longer visits, and proactive health planning.

20+Years serving Novi
2Primary care models
On-siteUrgent care support
PCMHBlue Cross recognized

Which primary care option is right for you?

Both options are built on the same PrimeCare foundation: experienced providers, continuity, coordination, and a privately owned practice that can adapt to patient needs.

Traditional Primary Care

Excellent care through your insurance

A strong fit for patients who want scheduled visits, preventive care, chronic disease management, referrals, and communication through the patient portal.

  • Scheduled primary care visits
  • Preventive and sick care
  • Diabetes, blood pressure, cholesterol and routine management
  • Care coordination and referrals
  • Portal communication with the office
  • Most major insurances accepted

Request Appointment

Personalized Concierge Medicine

More time, more availability, more planning

A better fit for patients who want a more proactive relationship with their physician, longer visits, direct communication, and support beyond routine appointments.

  • Same-day availability when appropriate
  • Longer, more detailed visits
  • Direct physician communication
  • Hospital advocacy and concierge coordination
  • Travel medicine consultations included
  • Longevity, nutrition, exercise and wellness focus

Learn More

Simple side-by-side comparison

Feature Traditional Care Personalized Concierge Care
Payment model Insurance-based Membership-style enhanced care
Visit style Scheduled visits Longer, more proactive visits
Communication Patient portal More direct physician communication
Availability Routine scheduling Same-day availability when appropriate
Care coordination Available Concierge-level coordination
Urgent care support On-site urgent care On-site urgent care plus personalized planning
Wellness focus Preventive care Healthspan, longevity, nutrition and exercise

Not sure which option fits?

Start with a conversation. We can help you decide whether traditional primary care or personalized concierge medicine makes the most sense for your health needs, schedule, and goals.

EXCELLENT
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Based on 1705 reviews
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Marlon Boswell profile picture
Marlon Boswell
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I am so very happy and thankful for the loving care and attention that is administered by Prime care of Novi. My elderly mother is well cared for. I would highly recommend.
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Shaun Toupin profile picture
Shaun Toupin
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Support staff is very friendly. Doctors are great too.
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Jeff Burton profile picture
Jeff Burton
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Great staff and Dr. Faris makes the visit very comfortable truly addressing your concerns
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Dick profile picture
Dick
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Outstanding physician. Thorough. Patient. Listens. Follows through. Provides feedback and monitors results.
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Gretchen Hasse profile picture
Gretchen Hasse
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A wonderful experience.
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Tonya Spreeman profile picture
Tonya Spreeman
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Dr. Shively is the kindest, most caring physician I have ever known. I wish him the best of luck in his next journey.
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Mickayla Pellumbi
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Wonderful 😍
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